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Google Keyword Tool
You might have noticed that Google has added a new feature to the external
keyword tool. Google has added approximate search volume stats. They have
never shown that before, Google has only ever shown shaded bars revealing
approximate bidding competition. They still don't show bidding pricing,
but nonetheless, this new offering is a very helpful feature.
This is great good timing, because Yahoo finally stopped the Overture keyword
suggestion tool. This is fantastic news for Google Adwords advertisers,
Adsense publishers and Search Engine Marketing experts. Here is the link:
https://adwords.google.com/select/KeywordToolExternal
This is how Google have presented this innovation to us;
"Based on advertiser feedback, and our commitment to provide useful tools and
information for our advertisers, we’ve now added search volume data to the
Keyword Tool.
Now, when you use the Keyword Tool to search for relevant keywords to include
in your keyword list, you’ll be able to see the approximate number of search
queries matching your keywords that were performed on Google and the search
network.
These approximate numbers are intended to provide better insight into
keywords’ monthly and average search volumes than previously provided by the
tool."
You can view the new statistics by looking at the Keyword Tool’s Approx
Search Volume columns. Search volume data can be useful to you in several ways,
including:
Account structure: You may want to create a new ad group around
high-traffic keywords that you find particularly relevant. Closely target ad
text and a specific landing page to the small, narrowly-focused set of similar
keywords you’ve found through the Keyword Tool.
Budget planning: See how much traffic is available to your keywords so
you can better plan your budget.
Keyword choice: Search for and select the relevant keywords most
likely to return quality leads within your budget.
Remember, the Keyword Tool also provides several other keyword-related
metrics that can help you select highly relevant keywords to improve the overall
performance of your campaigns. You can easily view data on advertiser
competition, search volume trends, estimated average CPCs, and estimated ad
positions for keywords.
Posted by Trevor Claiborne, Inside AdWords crew
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